Matt Fitzgerald is an acclaimed endurance sports author, coach, and entrepreneur. His
many books, including bestsellers How Bad Do You Want It? and 80/20 Running, have
been translated into more than a dozen languages. Matt is a cofounder of 80/20
Endurance, the world’s leading provider of online training resource for endurance
athletes and coaches, and creator of the Coaches of Color Initiative, a nonprofit
organization that offers a comprehensive apprenticeship program for aspiring BIPOC
endurance coaches. Married since 2001, he lives in Flagstaff, Arizona, where he operates Dream Run Camp, a pro-style training camp for runners of all abilities.